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Paint Color Really Can Impact The Value Of Your Home

Vikki Grodner, REALTOR® and Certified Interior Designer

In a recent study by real estate website Zillow and paint company Behr, the companies quantified and validated the old adage that paint color really can have an impact on your home's value. The right paint color in the right areas of your house can impact value by as much as $5,000, for a typical US home valued at $290,000.


Based on a recent survey of 1,300 buyers, Behr has curated a collection of paint specifically designed to increase the value of your property. The collection ranges from ethereal dove tones to sophisticated, moodier tones like dark navy and neutral mushrooms.

So, what conclusions did these two home experts come to?


For bathrooms, where you go to relax at the end of the day, pale blue and greens are a solid choice. In the bedroom, where you want to cocoon, a darker, moodier color is the best option. A moody blue, for example, works in a space where a feeling of light and space is less of a priority. And in a finding that likely will surprise no one, white kitchens are where it's at from a value perspective, to appeal to the greatest number of prospective buyers. 


So, if your Hospitality Network Group Realtor® suggests repainting may be the thing, now there is solid research to back up this recommendation.

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