2024 Market Insights From Top Thought-Leaders in Real Estate.

Ken Grodner, Co-owner, REALTOR®

2024 Real Estate Market – Insights at from Industry Leaders

Headlines have been filled with discussions of inflationary pressures and whispers of recession, both domestically and globally. However, experts assert that such concerns are unwarranted when it comes to the resilience of the real estate market.




Understandably, many of our clients have voiced concerns about the possibility of a market correction and whether it's wise to wait for it before making a real estate decision. As seasoned real estate professionals, Vikki and I recently had the privilege of attending the Keller Williams’ annual real estate event in Las Vegas, where we gained invaluable insights from some of the most respected thought leaders in the industry. Among them was an esteemed economist who dedicates every day to analyzing trends from a global and industry perspective.


What emerged from our experience was a unanimous stance: waiting for a market correction may not be the prudent strategy, and here's why.


Reflecting on the expert projections from the event, it's evident that the consensus is to proceed with confidence in the current real estate market. Despite the uncertainties looming in the broader economic sphere, real estate continues to demonstrate resilience as a tangible asset with the potential for long-term growth.


If you received our outlook this time last year, you will notice a similar start; with the benefit of 2023 in the rearview mirror, last year’s projections proved to be quite accurate.. This serves as a testament to the reliability of informed analysis and underscores the importance of basing investment decisions on sound research rather than speculation.


We have outlined below the main factors that support this projection.


Home Prices have risen every year for the past decade.  We saw a slight increase in home prices last year, despite the gloomy outlook, and expect a modest increase in 2024.



Prices continue to remain stable in large measure because there are so few homes for sale (supply and demand). Six months of supply represents a balanced market and we have around 3, same as last year.



Our economists continue to believe inflation has peaked and will continue to trend downward toward the targeted 2%New Paragraph

Increases in Medical Costs, College Costs and Childcare Costs are the drivers of inflation in the economy today


Mortgage rates, while significantly higher than the last two years, are still on par with historical averages.



Consumers are expressing a growing confidence in the economy.


In conclusion, Vikki and I urge our clients to approach the real estate market with confidence and a strategic mindset. Rather than waiting on the sidelines for elusive market corrections, seize the opportunities that abound in the present moment. By leveraging the insights from industry leaders and economists alike, you can position yourself to capitalize on the inherent potential of the real estate market in 2024 and beyond.

April 24, 2025
As real estate continues to be one of the most effective tools for building and preserving wealth, many families are strategically using homeownership to transfer financial security to the next generation. By leveraging real estate investments, parents can provide both immediate support and long-term financial stability for their children. With home prices on the rise and tax laws evolving, proactive wealth transfer strategies can maximize benefits while minimizing tax burdens. Rather than waiting to pass on assets through inheritance, many parents are choosing to transfer wealth now by helping their children acquire property and enjoy it additional years of the benefit. Here’s how they’re making it happen. 1. Gifting a Home with a Structured Loan Forgiveness Plan A married couple can loan their single child $500,000 (or any other amount) to purchase a home, following the guidelines established by the IRS. This method allows parents to maintain financial control while gradually transferring wealth. Here’s how it works: The parents forgive an amount equal to the maximum annual gift tax exemption per parent ($19,000 in 2025) on the loan, totaling $38,000 per year. This process can be repeated annually until the full loan amount is forgiven. If the child is married, their spouse can also receive the same gift amount, effectively doubling the annual forgiveness to $76,000 per year. Over time, this strategy allows parents to gift a home while minimizing tax implications. 2. Buying a Home in Cash and Gifting It For parents who have the financial means, purchasing a home outright and gifting it to their child can be a tax-efficient way to transfer wealth. Here’s how it works: A married couple buys their child a $500,000 home in cash and gifts it to them. They file the required gift tax return, which falls under the lifetime gift and estate tax exclusion of $27.98 million per married couple (for 2025). This strategy allows for the immediate transfer of homeownership without requiring the child to take on a mortgage. Important Note: The lifetime gift and estate tax exclusion is set to drop significantly in 2026, from $13.99 million per individual ($27.98M per couple) to approximately $5 million per individual. This means high-net-worth families should consider making large gifts before the exemption decreases. Why Real Estate Is a Smart Wealth Transfer Strategy 1. Tax Advantages By structuring gifts properly, families can leverage the annual gift tax exclusion and lifetime gift tax exemption to pass on real estate with minimal tax consequences. Additionally, if the child holds onto the property, they may benefit from step-up in basis rules if the home is inherited later. 2. Long-Term Wealth Growth Real estate historically appreciates in value (on average 5% per year over the last 30 years), making it an excellent asset for wealth accumulation. By helping children buy a home now, families position them for financial growth through home equity. 3. Immediate Use & Stability Unlike other investments, real estate provides immediate utility—offering a stable place to live while also serving as a valuable financial asset. Start Building Generational Wealth with Real Estate Today As wealth transfer strategies evolve, real estate continues to be a cornerstone of financial planning for families. Whether through structured loans, gift exemptions, or outright purchases, helping your adult children acquire property now can be a powerful way to secure their financial future. If you're considering using real estate as a generational wealth transfer tool, contact The Hospitality Network Group at Keller Williams today. Our team specializes in guiding families through smart real estate investments that maximize long-term wealth potential. Hospitality Network Group at Keller Williams – Client focused . Performance driven The Hospitality Network Group at Keller Williams is honored to be part of a company that fosters a culture of excellence, empowering its agents to deliver unmatched service and expertise. This commitment to excellence is why Keller Williams agents consistently achieve results that set the standard in the industry. Whether you're buying, selling, or investing, our team is here to ensure your goals are not only met but exceeded. Trust the Hospitality Network Group at Keller Williams to guide you through every step of your real estate journey. Contact us today to learn how we can help you achieve your real estate dreams. Disclaimer: The information provided in this blog does not, and is not intended to, constitute legal or financial advice; instead, all information, content, and materials available in this blog is for general informational purposes only. You should consult your own legal, financial, or tax advisor and verify all information to your satisfaction prior to taking any action.
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