2024 Market Insights From Top Thought-Leaders in Real Estate.

Ken Grodner, Co-owner, REALTOR®

2024 Real Estate Market – Insights at from Industry Leaders

Headlines have been filled with discussions of inflationary pressures and whispers of recession, both domestically and globally. However, experts assert that such concerns are unwarranted when it comes to the resilience of the real estate market.




Understandably, many of our clients have voiced concerns about the possibility of a market correction and whether it's wise to wait for it before making a real estate decision. As seasoned real estate professionals, Vikki and I recently had the privilege of attending the Keller Williams’ annual real estate event in Las Vegas, where we gained invaluable insights from some of the most respected thought leaders in the industry. Among them was an esteemed economist who dedicates every day to analyzing trends from a global and industry perspective.


What emerged from our experience was a unanimous stance: waiting for a market correction may not be the prudent strategy, and here's why.


Reflecting on the expert projections from the event, it's evident that the consensus is to proceed with confidence in the current real estate market. Despite the uncertainties looming in the broader economic sphere, real estate continues to demonstrate resilience as a tangible asset with the potential for long-term growth.


If you received our outlook this time last year, you will notice a similar start; with the benefit of 2023 in the rearview mirror, last year’s projections proved to be quite accurate.. This serves as a testament to the reliability of informed analysis and underscores the importance of basing investment decisions on sound research rather than speculation.


We have outlined below the main factors that support this projection.


Home Prices have risen every year for the past decade.  We saw a slight increase in home prices last year, despite the gloomy outlook, and expect a modest increase in 2024.



Prices continue to remain stable in large measure because there are so few homes for sale (supply and demand). Six months of supply represents a balanced market and we have around 3, same as last year.



Our economists continue to believe inflation has peaked and will continue to trend downward toward the targeted 2%New Paragraph

Increases in Medical Costs, College Costs and Childcare Costs are the drivers of inflation in the economy today


Mortgage rates, while significantly higher than the last two years, are still on par with historical averages.



Consumers are expressing a growing confidence in the economy.


In conclusion, Vikki and I urge our clients to approach the real estate market with confidence and a strategic mindset. Rather than waiting on the sidelines for elusive market corrections, seize the opportunities that abound in the present moment. By leveraging the insights from industry leaders and economists alike, you can position yourself to capitalize on the inherent potential of the real estate market in 2024 and beyond.

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At Hospitality Network Group at Keller Williams, we believe our mission goes beyond real estate—it’s about investing in people, purpose, and progress. Whether through homeownership or community service, we are committed to helping neighborhoods grow in meaningful and lasting ways. Recently, Recently, we took great pride to be part of an initiative that reflects those very values: the creation of Alabama’s first public Holocaust Memorial, now open to all at Birmingham’s historic Elmwood Cemetery. This powerful new monument was spearheaded by Barbara Bonfield, a visionary leader whose dedication and persistence brought the project to life ( Barbara’s moving interview can be seen in the dedication video ) . Funded by members of Birmingham’s Temple Beth El, including Vikki and Ken Grodner and others in the greater Birmingham community , the memorial stands as a tribute not only to the memory of those who perished in the Holocaust, but also to the survivors who found the strength to rebuild their lives and legacies in new places—including right here in Alabama. When Terry Holzman, a friend and client, approached Ken and Vikki to support this effort, they immediately felt called to contribute. Ken joined the initiative with gratitude and purpose—helping lead outreach efforts and encourage others to support this historic moment. The result is an 8-foot-tall, 700-pound steel sculpture in the form of a dead tree, resting on rusted railroad tracks. The tracks—originally used during the era of slavery in Alabama—evoke a chilling duality: a local legacy of oppression and the haunting memory of the trains that carried millions to Nazi extermination camps. In its starkness, the sculpture demands reflection. Yet, in its permanence, it offers a call to remember, learn, and ensure “never again” truly means never again. The memorial is not just a place of mourning—it is also a place of resilience and renewal. It honors those who survived the Holocaust, rebuilt their lives, started families, and continued their traditions in the face of unimaginable loss. For Ken, Vikki, and all of us at Hospitality Network Group, this project exemplifies our mission to uplift and support causes that enrich the communities we serve. We’re proud to stand behind efforts like this that preserve history, promote understanding, and inspire future generations to act with compassion and courage. We invite you to visit the memorial at Elmwood Cemetery and to learn more by reading the Alabama News Center’s coverage. Thank you to Barbara Bonfield, Terry Holzman, and all those who contributed to making this vision a reality. Together, we’re not only remembering the past—we’re building a stronger future that safeguards pride, protects honor, and upholds the integrity of all people. Hospitality Network Group at Keller Williams – Client focused . Performance driven The Hospitality Network Group at Keller Williams is honored to be part of a company that fosters a culture of excellence, empowering its agents to deliver unmatched service and expertise. This commitment to excellence is why Keller Williams agents consistently achieve results that set the standard in the industry. Whether you're buying, selling, or investing, our team is here to ensure your goals are not only met but exceeded. Trust the Hospitality Network Group at Keller Williams to guide you through every step of your real estate journey. Contact us today to learn how we can help you achieve your real estate dreams.